Smirnoff Caipiroska peelable bottle

Smirnoff Caipiroska peelable bottle

Packaging design: make it interactive and customers will love you

Many alcohol companies incorporate the idea fruit into their packaging design; however few do it as effectively as Smirnoff with this peelable bottle by J Walter Thompson. The packaging tells the consumer exactly what flavour it is and imparts the idea that the packaging was made with natural materials rather than being mass produced.